MSc Marketing and Retail Innovation

The Marketing and Retail Innovation programme at the University College Dublin addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses.

Quick Facts

Duration	1 year full-time
Start Date	September
Tuition Fee	€23,170 per year full-time (The fees are subject to change)
Location	Dublin, Ireland

Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, will feature at the heart of your studies, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.

Courses included:

Corporate Marketing Strategy
Consumers in a Digital Age
Consumer Insights & Analytics
Omnichannel Marketing Communications
Strategic Retail Leadership
Leading Retail Innovation

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Key Facts

This Marketing and Retail Innovation programme at the University College Dublin will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological advances occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.

Why study with us?

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UCD is consistently ranked in the top 1% of higher education institutions worldwide. In the 2022 QS World University Rankings, UCD was again named as one of the best universities globally, and was placed 173rd in the world.

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UCD is the most international and diverse university in Ireland with 8,500 international students from 130 different countries. Our network of 288,000 successful and influential alumni can be found in 169 different countries around the world.

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The UCD campus is one of the largest urban campuses in Europe and is situated just 5 kilometres from Ireland’s capital city of Dublin. Our students enjoy world-class teaching and learning facilities, modern and comfortable student accommodation, state-of-the art sports and fitness amenities, an Olympic sized swimming pool, a cinema, cafes and student centre all on our beautiful, nature-filled campus.

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